Shopify
Both platforms can sell. The better choice depends on ops ownership, content needs, and how much commerce complexity you want to maintain.
Shopify wins for many pure ecommerce brands that want reliable checkout, apps, and less CMS overhead.
If your team thinks in merchandising and conversion—not WordPress templates—Shopify is usually the calmer path.
WooCommerce fits when content and commerce share one WordPress operating model.
It is not “free” in practice—custom themes, performance, and maintenance still require craft.
If theme limits are the real blocker, the decision may be architecture (Headless Commerce) rather than Shopify vs WooCommerce alone.
Start with the constraint: brand UX, ops ownership, or performance—then pick the platform.
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Business
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Shopify
When a premium Shopify theme is enough—and when headless is actually justified.