Privacy Policy

This Privacy Policy explains how Tretanz Infotech (“Tretanz”, “we”, “us”, or “our”) collects, uses, discloses, and protects personal information when you visit https://tretanz.com, submit a form, communicate with us, or otherwise interact with our website and related services.

We serve clients internationally, including in the United States, Europe, the United Kingdom, Australia, and India. Because visitors may be located in different countries, this policy is written to address a broad international audience. Depending on where you live, additional rights may apply as described below.

If you do not agree with this policy, please do not use our website or submit personal information through it.

Tretanz Infotech is a digital agency based in Rajkot, Gujarat, India. We provide website design, development, ecommerce, SEO, software, and related digital services to businesses in India and internationally.

For privacy-related questions or requests, contact us at:

• Entity: Tretanz Infotech
• Address: 502 - South Block, Twinstar, 150 Feet Ring Rd, Near Balaji Hall, Rajkot, Gujarat 360005, India
• Email: [email protected]
• Website: https://tretanz.com

For the purposes of applicable data protection laws, Tretanz Infotech is generally the controller of personal information collected through this website, unless we tell you otherwise in a specific client engagement.

We collect personal information in three broad ways: information you provide directly, information collected automatically when you use the website, and information received when you communicate with us outside the website.

The types of information we may collect include:

• Identity and contact details such as name and email address
• Business information such as company name and website
• Inquiry, project, and employment-related details you choose to submit
• Technical and usage information such as IP address, browser type, device information, and pages viewed
• Cookie and similar technology data, where permitted by your consent choices

We do not intentionally collect sensitive categories of personal information through standard website forms unless you choose to include such information in a free-text field.

You may provide personal information when you:

• Submit our contact or project inquiry form
• Submit our agency partnership or quote-related landing page form
• Apply for a role through our careers/application form
• Email us or otherwise communicate with our team
• Book a meeting through our Calendly scheduling integration

Depending on the form, this may include:

• Name, email address, phone number, and company details
• Project type, message content, and other inquiry details
• For partnership inquiries: agency name, agency website, support needs, and campaign attribution data such as UTM parameters
• For career applications: work history details, skills, salary expectations, profile links, cover letter content, and résumé or CV files
• When booking through Calendly: name, email, and other scheduling details you provide in the booking flow

Please do not submit information you do not want us to process. If you submit information on behalf of another person, you should have authority to do so.

When you visit our website, certain information is collected automatically by our systems and by authorized third-party tools. This may include:

• IP address and approximate location derived from IP
• Browser type, operating system, and device identifiers
• Pages viewed, referring URLs, and general navigation paths
• Date, time, and duration of visits
• Server and security logs generated on our Contabo VPS hosting
• Error, performance, and diagnostic data needed to operate and protect the site

Some of this information is collected only when analytics or marketing tools are enabled and you have given the required consent, as explained in the Cookies and Consent sections below.

We use cookies, local storage, and similar technologies to operate the website, remember your cookie preferences, help prevent spam, and—only with your consent—measure website usage and advertising performance.

We group cookies and similar technologies into these categories:

• Essential: Required for core site functionality, security, spam prevention, and remembering your cookie choice. These are not used for optional analytics or advertising in place of your consent preferences.
• Analytics: Help us understand how visitors use the website, such as pages viewed and interactions with content.
• Marketing: Help measure advertising performance, campaign effectiveness, and related conversion activity.

Optional analytics and marketing technologies are used only if you allow them through our cookie banner or cookie settings. You can update your choices at any time using Cookie settings in the website footer.

Your cookie preference is stored locally in your browser (for example, using local storage) so we can apply your choice on future visits.

Our website uses a consent-based approach to analytics and advertising technologies. Optional measurement tools are loaded only after you make a cookie choice and allow the relevant category.

We currently use the following tools:

• Google Tag Manager (GTM): Manages tags and measurement scripts on the website. GTM is loaded only after you allow analytics and/or marketing cookies.
• Google Analytics (GA4): Helps us understand website traffic, page views, sessions, and general usage patterns. Loaded through GTM when analytics cookies are allowed.
• Microsoft Clarity: Provides session recordings, heatmaps, and related behavioral analytics to help us understand how visitors interact with pages and improve usability. Loaded through GTM when analytics cookies are allowed.
• Google Ads conversion tracking: Helps measure whether ad campaigns lead to form submissions, bookings, or other on-site actions. Loaded through GTM when marketing cookies are allowed.
• Meta Pixel (Facebook Pixel): Helps measure advertising performance on Meta platforms (such as Facebook and Instagram), build audiences, and understand whether ad campaigns drive visits and conversions. Loaded through GTM when marketing cookies are allowed.
• Google Consent Mode: Communicates your cookie choices to Google-related tags so they respect your preferences.
• Custom website events: Certain on-site interactions on our landing pages may send events to GTM when permitted by your consent settings.

If you reject non-essential cookies, GTM and the optional tags above—including Google Analytics, Microsoft Clarity, Google Ads, and Meta Pixel—should not run for your visit.

Google and Microsoft may process personal information according to their own privacy policies. Meta (Facebook) may process personal information according to Meta's privacy policies. We use these tools to understand and improve our website and marketing performance—not to sell your personal information.

We use personal information for purposes including:

• Responding to inquiries, quote requests, and contact messages
• Reviewing and responding to partnership and project leads
• Evaluating and processing job applications
• Communicating with prospective and existing clients
• Operating, maintaining, securing, and improving our website
• Detecting spam, abuse, and fraudulent form submissions
• Measuring website performance and marketing effectiveness, where permitted by consent
• Complying with legal obligations and enforcing our terms
• Keeping internal business records related to sales, hiring, and client communication

We do not use website form data for unrelated purposes without a lawful basis and, where required, appropriate notice or consent.

If you are located in the European Economic Area, the United Kingdom, or another jurisdiction that requires a legal basis for processing, we rely on one or more of the following:

• Consent: For optional analytics cookies, marketing cookies, and related advertising or measurement technologies.
• Legitimate interests: To respond to inquiries, operate and secure the website, prevent spam and abuse, maintain business records, and understand general website performance in a proportionate way, balanced against your rights.
• Contractual necessity: Where processing is necessary to take steps at your request before entering into a contract or to manage a business relationship.
• Legal obligation: Where we must retain or disclose information to comply with applicable law.

Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect processing that already occurred lawfully before withdrawal.

We do not sell personal information for money. We also do not share personal information for cross-context behavioral advertising in exchange for monetary consideration.

We may disclose personal information in the following circumstances:

• With service providers that help us operate the website, deliver email, host infrastructure, prevent spam, or support analytics and advertising where you have consented
• With professional advisers such as lawyers or accountants, where reasonably necessary
• With authorities, regulators, courts, or law enforcement if required by law or to protect our rights, users, or the public
• In connection with a business transaction such as a merger, acquisition, or asset sale, subject to appropriate safeguards

When you allow marketing cookies, certain website activity may be shared with advertising and analytics providers such as Google and Meta for measurement and campaign reporting. That sharing is based on your consent and is different from a sale of personal information.

We use trusted third-party providers to help us operate our website and process information. These providers act on our instructions and are expected to protect personal information appropriately.

Our current service providers include:

• Contabo (VPS hosting): Hosts the website, application, and server logs on a virtual private server.
• Hostinger (SMTP email): Delivers form submission notifications and related business email sent through our website application.
• Google reCAPTCHA v3: Used on forms to help detect spam and abusive submissions. Google may process device and interaction data for security purposes.
• Google Tag Manager, Google Analytics (GA4), Google Ads, and Google Consent Mode: Used for website measurement and advertising analytics, only with your consent as described above.
• Microsoft Clarity: Used for session analytics, heatmaps, and usability insights, only when analytics cookies are allowed.
• Meta Pixel (Facebook Pixel): Used for advertising measurement and related campaign analytics on Meta platforms, only when marketing cookies are allowed.
• Bitrix24 (CRM): Receives lead data from website form submissions (contact, careers, and partnership inquiries) so our team can manage and respond to inquiries. Résumé files from career applications are delivered by email; lead records note the filename in comments.
• Calendly:Used to let visitors book discovery calls or meetings after certain form submissions. When you use Calendly, information you enter in the booking flow is processed according to Calendly's privacy policy.
• UserWay: Provides accessibility support features on the website.

Form submissions are processed by our application, synced to Bitrix24 where enabled, and emailed to our team.

Future changes: We may add or change tools to improve the website, such as multilingual features. If we add tools that use cookies or process personal information in a new way, we will update this policy and, where required, request appropriate consent before enabling them.

Tretanz Infotech is based in India, but our website visitors, clients, and service providers may be located in other countries. This means personal information may be processed in India and in other locations where our providers operate, including countries where Contabo, Hostinger, Google, Microsoft, Meta, Bitrix24, and Calendly maintain infrastructure.

When personal information is transferred internationally, we take steps designed to provide appropriate protection, such as using reputable service providers and contractual safeguards where required by applicable law.

If you are in the EEA, UK, or another region with transfer restrictions, you may contact us for more information about the safeguards we rely on for relevant transfers.

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, unless a longer retention period is required or permitted by law. Tretanz Infotech does not currently maintain fixed company-wide retention schedules for every type of website data. Instead, we apply the criteria below and review records periodically.

Our general retention approach is:

• Contact and inquiry records: Retained while we evaluate and respond to your request and for a reasonable period afterward for follow-up, business development, and recordkeeping.
• Partnership and quote leads: Retained while a commercial conversation is active and for a reasonable period afterward if a relationship may continue.
• Job applications: Retained for the duration of the recruitment process and for a limited period afterward where permitted, so we can consider you for future roles unless you ask us to delete your application sooner.
• Server logs and security records: Retained for a limited operational period needed for security, troubleshooting, and abuse prevention.
• Analytics and advertising data: Retained according to the settings and retention periods of the relevant provider, where those tools are enabled with your consent.
• Cookie preference records: Stored locally in your browser until you clear them or change your choice.

Retention periods may vary depending on the nature of the inquiry, legal requirements, and whether a business relationship develops. If you would like us to delete information sooner, contact us and we will review your request in line with applicable law.

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

These measures may include access controls, secure hosting practices, spam prevention on forms, and limiting data access to people who need it for legitimate business purposes.

No website, email system, or online service can be guaranteed completely secure. You should also use caution when submitting information online and keep your own devices and accounts secure.

Depending on where you live, you may have rights regarding your personal information. These rights may include:

• Requesting access to the personal information we hold about you
• Requesting correction of inaccurate or incomplete information
• Requesting deletion of personal information, subject to exceptions
• Requesting restriction of certain processing
• Requesting a portable copy of information you provided to us
• Objecting to certain processing based on legitimate interests
• Withdrawing consent where processing is based on consent

To make a request, email [email protected] with enough information for us to verify your request and identify the relevant records. We may need to ask for additional details to confirm your identity before responding.

We will respond within the timeframe required by applicable law, subject to lawful extensions where permitted.

If you are in the EEA or the UK, you have the rights described above under GDPR or UK GDPR, including the right to lodge a complaint with a supervisory authority.

You may contact your local data protection authority if you believe our processing of your personal information violates applicable law. Contact details for EU supervisory authorities are available through the European Data Protection Board. In the UK, you may contact the Information Commissioner's Office (ICO).

If you are in India, you may also have rights under applicable Indian privacy law, including the Digital Personal Data Protection Act, 2023, where it applies to our processing.

If you are a resident of certain US states, such as California, Colorado, Connecticut, Virginia, Utah, or other states with privacy laws, you may have additional rights regarding your personal information.

These may include the right to:

• Know what personal information we collect, use, and disclose
• Access and obtain a copy of certain personal information
• Request correction of inaccurate personal information
• Request deletion of personal information, subject to exceptions
• Opt out of certain processing, including some forms of targeted advertising, sale, or sharing where applicable
• Not receive discriminatory treatment for exercising privacy rights

We do not sell personal information for money. If you are a California resident and we share personal information with advertising partners for measurement purposes when you consent to marketing cookies, you may have the right to opt out of certain sharing under applicable state law.

You can limit optional analytics and marketing cookies through our cookie banner or Cookie settings link in the footer. You may also submit a privacy request by emailing [email protected].

When you first visit our website, you will see a cookie banner that allows you to:

• Accept all cookies
• Reject non-essential cookies
• Manage preferences by category

If you reject non-essential cookies, optional analytics and marketing tools—including Google Tag Manager, Google Analytics, Microsoft Clarity, Google Ads, Meta Pixel, and related tags—should not load for that browser.

You can change your choice at any time using Cookie settings in the website footer. You can also control cookies through your browser settings, although blocking essential cookies may affect site functionality.

Where processing is based on consent, withdrawing consent will not affect the lawfulness of processing carried out before withdrawal.

Our website and services are intended for business professionals and are not directed to children under 16 years of age. We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us and we will take reasonable steps to delete it.

Our website may contain links to third-party websites, social media pages, Calendly, or other services we do not control. This policy does not apply to those third-party services. We encourage you to review the privacy policies of any third-party site or service you visit, including Calendly, Google, Microsoft, Meta, and other measurement tools used through our forms or cookie preferences.

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations. This includes adding or changing tools such as analytics, accessibility, or multilingual features. When we update the policy, we will revise the “Last updated” date at the top of this page.

If changes are material, we may provide additional notice where appropriate. Your continued use of the website after an update becomes effective means you acknowledge the revised policy, subject to applicable law.

See also our Terms of Service.

If you have questions about this Privacy Policy or want to exercise your privacy rights, contact us at:

• Email: [email protected]
• Address: 502 - South Block, Twinstar, 150 Feet Ring Rd, Near Balaji Hall, Rajkot, Gujarat 360005, India
• Website: https://tretanz.com

Please include enough detail for us to understand and respond to your request. We may need to verify your identity before fulfilling certain rights.