SEO
This guide is implementation-focused for Next.js sites. For SEO as a delivery service, see SEO Services. Here we cover the technical baseline that makes silos and money pages crawlable.
Clear information architecture beats keyword stuffing. Each page should answer one primary query.
Use hubs and related links to connect Services, Solutions, Technologies, and Work.
If two URLs compete for the same query, merge them or differentiate the H1 and lead hard.
Unique titles, descriptions, canonicals, Open Graph, and relevant JSON-LD are table stakes.
FAQ and breadcrumb schema help money pages communicate structure to search engines.
In the App Router, treat metadata as part of the page contract—not an afterthought in a CMS field.
Performance is part of brand. Prefer Server Components, optimized images, and restrained client JS.
Fast pages convert better and support SEO—especially on mobile.
Measure LCP and interaction cost on real templates, not only the homepage hero.
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