Case study
A clinically proven online weight-loss program platform designed to turn research-led guidance into a step-by-step experience that keeps long-term adherence high.
Point of view
Interval Weight Loss needed a product and program platform that could communicate clinical credibility while keeping onboarding simple. The experience had to help users commit to habit change without overwhelming them, while supporting measurable marketing and campaign attribution.
A clinically proven online weight-loss program platform designed to turn research-led guidance into a step-by-step experience that keeps long-term adherence high.
The finished platform positions IWL as a credible, research-backed program, delivers a clearer guided journey for users, and gives the team a measurable acquisition layer for sustainable growth.
Built the platform with Laravel and Bootstrap, creating a structured, step-by-step experience aligned to research-led behavior change
Implemented tracking via Google Tag Manager, Google Analytics (GA4), and Meta Pixel to support acquisition measurement and funnel optimization
Delivered a production-ready setup with Nginx plus share-ready metadata foundations (Open Graph) for social and campaign distribution
Audience
A quick view of the client context, the industry pressure, and the delivery lens behind the work.
Interval Weight Loss
Health / Wellness
Australia, New Zealand
Website · Custom Platform · Analytics
Laravel · Bootstrap · Nginx · Google Tag Manager · Google Analytics (GA4) · Meta Pixel · Open Graph · Android / iOS app
Scope
The parts of the engagement that shaped the final outcome.
Lead workstream
Built the platform with Laravel and Bootstrap, creating a structured, step-by-step experience aligned to research-led behavior change
02
Implemented tracking via Google Tag Manager, Google Analytics (GA4), and Meta Pixel to support acquisition measurement and funnel optimization
03
Delivered a production-ready setup with Nginx plus share-ready metadata foundations (Open Graph) for social and campaign distribution
Results
What the work needed to improve in practice, not just what it needed to look like.
Clearer program positioning and trust
More guided habit-building flow
Measurable acquisition and behavior tracking
The finished platform positions IWL as a credible, research-backed program, delivers a clearer guided journey for users, and gives the team a measurable acquisition layer for sustainable growth.
Process
A calmer look at the sequence behind the project.
Step 01
Built the platform with Laravel and Bootstrap, creating a structured, step-by-step experience aligned to research-led behavior change
Step 02
Implemented tracking via Google Tag Manager, Google Analytics (GA4), and Meta Pixel to support acquisition measurement and funnel optimization
Step 03
Delivered a production-ready setup with Nginx plus share-ready metadata foundations (Open Graph) for social and campaign distribution
Continue
Capabilities and next steps connected to this case study.
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